Lyris Case Study Presentation to Demonstrate How High-End Fashion Retailer, Matches, Successfully Integrated its Online Marketing Efforts for Increased Customer Reach and ROI

LONDON, U.K. – April 26, 2010 – Lyris, the online marketing expert, today announced Michael Weston, VP UK & EMEA Sales, will present at Internet World 2010, the UK’s longest running and biggest annual event for digital marketing and online business. In the case study presentation, Weston will reveal how Matches successfully integrated email marketing with other channels such as social and mobile, and in-store communications to expand reach, engage customers and increase results. Additionally, the case study will highlight how Web analytics provided Matches with a more holistic view into campaign results so that they could better understand customer behaviour, deliver more timely information and maximise sales.

WHAT:   Internet World 2010, the annual conference and exhibition for online strategies, from digital marketing to ecommerce

WHEN:   Session: “High-end fashion retailer Matches as a case study to illustrate how web analytics and email marketing work brilliantly together” on Wednesday, April 28th, 2010 at 3:00 p.m.

WHERE:   Email, Mobile and Analytics Theatre, Earls Court, London, UK

Those unable to attend Internet World UK can join the conversation with Lyris executives via Twitter and using the hashtag #InternetWorld.  Additionally, online marketers can connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com, including a video in which Michael Weston discusses Lyris, email marketing and Internet World 2010.

Related resources:
- Lyris Perspectives
- Lyris HQ
- Lyris UK
- Lyris upcoming events
- Internet World Web site