As Part of Stibo’s Alliance Program, Lynx IT Will Become the Premier Provider of the STEP Master Data Management and Product Information Management Software Platform

ATLANTA, GA & Melbourne, Australia - March 29, 2011 - Stibo Systems’ the independent market leader in master data management (MDM), today announced that Lynx IT Pty Ltd, a specialist Information Technology development company, has been chosen as the Australian and New Zealand reseller of Stibo Systems’ STEP - a leading master data management (MDM) and product information management (PIM) software solution. As a premier IT developer and system integrator in Australia, Lynx IT works closely with customers to create project based software using leading edge software tools and highly developed processes. Using the STEP platform, Lynx IT customers can turn master data into a trusted asset by more effectively managing, gathering and sharing, and publishing product master data across the information supply chain.

“The STEP platform allows our customers to eliminate duplicate data silos and create a single trusted source of information that turns departmental data into a strategic asset,” said Director, Lynx IT, Craig McGrath. “As a premier reseller of Stibo’s MDM and PIM solutions, we look forward to helping our customers gain control of their data with the benefit of boosting their operational efficiencies, reducing costs, increasing revenue opportunities, growing market share, maintaining regulatory compliance, and improving profitability and share market performance.”

In an effort to improve decision making, business leaders are demanding business process efficiencies and timely and accurate information — factors that require a consolidated view of master data. As the independent market leader in master data management (MDM) and the highest-ranking product information management (PIM) provider, Stibo Systems enables companies to turn master data into a trusted asset. By providing a single, consistent view of master data the STEP MDM platform enables organizations to improve their business performance and establish a competitive differentiation.

“For more than 30 years, Stibo has been providing organizations with a single, consistent view of master data across the enterprise without forcing them to apply the same application or data format to every department and business unit,” said Chris Sharrock, Managing Director of Stibo Systems Asia Pacific. “Our cost-effective master data solutions, unparalleled MDM track record, and financial soundness have made us the platform choice for market-leading companies worldwide. We are thrilled to have Lynx IT join our ever-growing partner program and together we look forward to helping our customers achieve accurate, reliable and consistent information on products, suppliers, locations and other types of master data.”