Tony Brooker to lead the field sales team and build out high performance inside sales function

Logicalis, the international IT solutions, managed services and cloud provider, today announced the appointment of Tony Brooker as its UK Sales Director. Brooker will begin his new role on the 4th August and will oversee all UK Sales and Marketing activities.

Brooker will lead the existing field sales team and build out a high performance inside sales team at the company, including a professional recruitment process and high quality sales training programme in support of a service and repeatable solution-led business model.

With over 30 years' experience in the IT industry, Brooker comes to Logicalis with significant experience in UK and European sales leadership roles at Insight Enterprises, SCC and MicroWarehouse. Most recently Tony was the VP Sales for EMEA building the mid-market business units across multiple countries at Insight.

Logicalis UK Managing Director Mark Starkey, said about the appointment, "Organisations need to adapt at an accelerated pace to keep up with constant changes in technology and services, and Logicalis remains committed to ensuring its teams consist of the industry's most capable professionals to support end-users in this evolution. Tony is renowned for being a passionate and driven sales leader and I'm more than confident he has what it takes to drive our sales teams forward."

Brooker added, "It's an extremely exciting time in the industry, as the transformation of technologies and the use of both operational and consumption based service models begin to drive new levels of agility, and create what Logicalis calls the ‘Service Defined Enterprise'. For me, Logicalis' customer centric approach is exactly what the industry needs and I'm looking forward to rolling up my sleeves to help further enhance its sales execution, growth strategy and its competitive advantage in the marketplace."

Today's announcement follows news earlier this year that former Fujitsu Head of Solutions and Architecture, Richard Aston, was appointed in the newly created role of VP of Services. Brooker's appointment as UK Sales Director is Logicalis' latest step in its continued investment in skills across the business.