KXEN, the leading provider of data mining automation solutions, today revealed its second year of record user satisfaction survey results, with 90% of users declaring KXEN had improved their business, and 94% stating it was strategic to their organisation going forward. At the same time overall user satisfaction scores increased, with product functionality and quality of support warranting special mention.

The KXEN 2009/10 user survey polled 3000 users across more than 400 customers representing the telecommunications, banking, financial services, and retail sectors across North America, UK and EMEA and Asia. 54% of respondents work in organisations with greater than 1000 employees. More than 95% of respondents agreed KXEN’s software had met or exceeded their expectations while 96% declared a high or very high level of satisfaction.

Among survey respondents was Dr. Jacky Huyghebaert, Customer Intelligence Expert at leading European telecoms operator Belgacom. “KXEN is our customer lifecycle solution of choice. It’s fast to implement, consistently delivers high quality results and is central to all our marketing, sales, customer service and retention activities. It does everything we expect and even more.  I’d have no hesitation recommending KXEN to anyone looking to energise their customer management operations.”

Reflecting market conditions over the last year, KXEN deployments in customer acquisition rose from 53% in 2008/9 to 70% in 2009/10. Similarly deployments in cross-sell and up-sell went up from 60% to 77% and climbed from 56% to 71% in customer retention and churn management.

Allen Thompson is Executive of Analytics at Bank of America Global Wealth Management, “The strengths and capabilities of KXEN provide us with improved visibility into our Global Wealth Management client base, as well as quickly and efficiently direct our marketing efforts,” he said. “Developing insights from our data is critical to our marketing efforts and KXEN plays a crucial role in this."

KXEN CEO John Ball said it was clear from the survey findings that KXEN is helping users optimise their customer lifecycle management while driving significant incremental profit improvements. “We’re seeing more and more companies switching to KXEN as they leverage the strengths of our customer lifecycle solutions including ease of use, faster time to market and improved accuracy.”