Abingdon, UK, 4 October, 2011 – Kaspersky Lab, a leading developer of secure content and threat management solutions, has announced the appointment of legendary cricketer Sachin Tendulkar as the company’s Brand Ambassador beginning October 2011. Sachin Tendulkar – one of the greatest batsmen in the history of the game – will be the face of the fast growing IT security brand in India and other regional markets of Kaspersky Lab around the world.

Speaking of the association of the two iconic brands, Harry Cheung, Managing Director of Kaspersky Lab - Asia-Pacific, commented, “Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimised and Reassuring. We recognised the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin.”


Sachin TendulkarDue to its high level of commitment to securing cyberspace, Kaspersky Lab has become one of the market leaders in the development of IT security solutions for both its corporate and individual clients across the globe. The company’s most valuable asset is the vast expertise it has gained in its years combating viruses and other IT threats. Kaspersky Lab is much like Sachin Tendulkar: both recognised and respected worldwide for excellence in their fields.

Commenting on the relationship, Sachin Tendulkar said, ''I am very happy to be associated with Kaspersky Lab - a leader in IT security. To be part of their major involvement in sponsorship of world-class sporting events such as motor sports, rugby, and now cricket, will indeed be wonderful. I myself have used Kaspersky products in the past to protect my personal computers and mobile devices, and am satisfied with the performance, security and speed. Just like in cricket, where you need quick reflexes, what I understand is that Kaspersky’s response time to threats is much quicker and faster than the others.”

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