Abingdon, UK, 11 November 2011 – Kaspersky Lab, a leading developer of secure content and threat management solutions, today announced a new collaboration with TAG Heuer, the renowned Swiss luxury watchmaker. In co-operation with ModeLabs Manufacture, TAG Heuer has launched its first luxury touchscreen smartphone, TAG Heuer LINK, which operates on Android. Kaspersky Lab has developed TAG Heuer Mobile Security (powered by Kaspersky) to provide users of this new smartphone with reliable security software that is easy to use and offers complex malware and data protection.

Commenting on the new partnership, Eugene Kaspersky, Chairman and CEO of Kaspersky Lab, said: “We are happy to start our partnership with and to provide protection for users of TAG Heuer smartphones. Kaspersky Lab and TAG Heuer have common core values, such as best-of-breed reliability, cutting edge technology, and constant innovation. TAG Heuer Mobile Security is our first project in the luxury segment, and we are looking forward to further develop our partnership with TAG Heuer.”

The new TAG Heuer LINK phone is the ultimate communication tool. Swiss-engineered, French-built, and equipped with upgradeable Google Android software, it combines elegance, reliability and unparalleled access and connectivity. Luxuriously crafted and detailed, the TAG Heuer LINK incorporates the most prestigious materials and advanced components in the watchmaking and automotive worlds, including black PVD, diamonds and rose gold. The mirror-polished and fine-brushed stainless steel is premium grade surgical 316L, corrosion-resistant and hypoallergenic.

TAG Heuer Mobile Security (Powered by Kaspersky) provides top grade protection from network attacks, malware targeting mobile platforms, and SMS spam. On top of that it allows users to locate a lost or stolen smartphone using the GPS Find function, store all digital assets in encrypted folders, and remotely block or wipe the smartphone if it is lost or stolen. With Kaspersky Lab’s Mobile Security, the owner of a LINK smartphone is able to efficiently manage private contacts, filter out annoying calls and texts by assigning contacts to black lists and white lists, restrict children’s calls and texts, and monitor the phone’s whereabouts using GPS Find.