Saskatoon, SK, Canada – July 22, 2010 - Volunteers looking to voice their opinions about a range of new products and services being assessed by Canada’s world leading online research company, Itracks, can now help charity at the same time.

Itracks, international online data collection specialists and online qualitative patent holders, has launched its unique ‘One Dollar Donation’ programme to encourage people to take part and to support worthy causes at the same time.

“Taking part in our panels has always been rewarding for people because they can really feel that their opinions are valued and are making a difference,” said Itracks’ President and CEO, Dan Weber.

“They are also rewarded by us for their commitment, but now we have added a whole new element where they are giving to charity at the same time. Given our market position and the figure of one dollar per volunteer, we are hopeful of being able to make some significant donations as this program develops in the future.”

Itracks’ panels are used for qualitative and quantitative projects via the USA Talk Now and Canada Talk Now nationwide networks. Members take part in a wide range of online surveys and focus groups to share their opinions and preferences on different topics.