ISMM endorsed phocas sponsor benchmark sales and marketing awards

London — 11th November, 2008 — phocas Limited, providers of simple business intelligence and sales analysis software, today announces its sponsorship of The British Excellence in Sales & Marketing Awards (BESMA) as their software becomes officially approved by The Institute for Sales and Marketing (ISMM).

The BESMA awards, organised by the ISMM, are the UK’s highest level of recognition for outstanding sales achievement and undoubtedly set the benchmark in the field. phocas will be sponsoring and presenting the award for ‘Sales/Sales & Marketing Team of the Year (over 50 employees)’ at the awards on February 11th 2009 at Royal Lancaster Hotel, Hyde Park, and will also be a member of the judging panel. By partnering with these prestigious awards phocas continues to demonstrate it’s commitment to the BI industry, aligning the company with raising profitability and developing sales teams, particularly crucial during a recession, when retaining and advising your existing customers is more important than ever.

The ISMM stated, “The ISMM finds that the PHOCAS Simple BI and sales analysis tool is an excellent, user-friendly weapon in helping sales managers target and develop their markets. PHOCAS really does what is implied by its name: it “focuses” on key aspects of all sales accounts and empowers sales, marketing and Senior management to identify quickly and easily strengths and weaknesses in the performance of their accounts. We therefore think this is something which all sales managers should have at their disposal.”

Paul Magee, Managing Director, phocas Ltd also commented, “phocas are delighted to have received ISMM approval as it proves the PHOCAS BI tool is destined to be the product of choice by Sales and Marketing professionals. With this, we are extremely excited about our involvement with BESMA and sponsoring an awards ceremony which identifies those organisations in which world class ‘best practice’ is demonstrated in every aspect of sales and marketing. We believe that the awards perfectly mirror the attributes of the phocas brand and its product.”