Interactive Medica, the leading supplier of web-based sales management solutions for the pharmaceutical and life science industries, has been awarded the best e-Business/IT Strategy accolade at the European Outsourcing Awards (EOA), 2010.

At a ceremony in Paris last week, Interactive Medica won the award for the installation of its Customer Relationship Management system within Nycomed’s commercial IT infrastructure. The EOA recognises excellence in contracted services across the Pharmaceutical and Life Sciences Industry. Interactive Medica won the award from a shortlist of IT implementations at some of Europe’s largest pharmaceutical companies.

Interactive Medica’s cloud-based, Key Account Management (IM KAM) solution was implemented as part of a project designed to re-invigorate Nycomed’s commercial sales process within its IT infrastructure. Nycomed required a more agile IT architecture that could be tailored to meet its unique business challenges and growth objectives in a dynamically changing health care environment. IM KAM creates a collaborative, unique, secure and rapidly adaptable environment for sales teams and senior management. It can record progress within sales strategy and initiatives and customer and competitor information, enabling critical information sharing across the business.

With IM KAM, Nycomed was able to identify new sales opportunities and track market trends and key influences in the mature and emerging markets.  The sales force has used the technology to aid fulfilment of targets and drive growth of Nycomed’s pharmaceutical offerings. Sales growth of up to 400 per cent has been experienced in these territories in the six months since the implementation of the CRM solution.

“It’s an honour to win the best e-Business/IT Strategy award at the EOAs,” said Richard Jenkinson, CEO, Interactive Medica. “This award recognises that the life sciences market is opening up to new and more innovative IT solutions. This is very important given that targeting commercial opportunities in new markets is becoming increasingly complicated, primarily due to a dispersed sales force that’s spread across diverse countries, all with different needs. Nycomed wanted to expand into less developed pharmaceutical markets and by implementing a CRM system that could be easily configured to meet its specific business needs, the sales team have made significant progress in some of the world’s most rapidly changing pharmaceutical markets.”