B2B SaaS marketing leader to help build brand, optimise customer engagement and drive revenue growth of circular solutions platform pioneer, Innoverne.
READING, United Kingdom – May 15th, 2014 – Innoverne Limited, an emerging technology innovator that delivers omni-channel solutions to help businesses transform towards a circular economy, has today announced it has appointed Chris Hoskin as Chief Marketing Officer.
In his role, Hoskin will be responsible for marketing strategy, branding, communications, demand & lead generation, product marketing and inside sales operations. He will work closely with Innoverne’s global field sales and programme delivery teams.
“We are witnessing, first-hand, brands in manufacturing, retail and wholesale markets starting a journey towards sustainable, circular business models. New industry leaders are emerging, disrupting incumbents by creating greater customer value around circular - not linear - programmes. Hoskin will help deliver our go to market strategy for solutions such as reverse logistics, returns management, product-as-a-service, try-before-you-buy and traditional lease and rental programmes,” said Julian Thomas, Founder and Chief Executive Officer of Innoverne.
Chris was previously Chief Marketing Officer at Artesian Solutions and Salmon. In between these roles, he served as Head of Marketing Northern Europe at Lithium Technologies. Chris’s B2B SaaS marketing experience spans ecommerce, social customer experience, social customer relationship management and enterprise business intelligence.
“Due to our impressive sales growth in the past 12 months, I wanted a B2B SaaS Marketing leader that would bring further enterprise experience to our global leadership team. Hoskin will be instrumental in helping us drive the next phase of our growth,” Thomas added.
For leading brands like Hyundai and KIA, Innoverne provides a SaaS platform, Hirefox®, outsourced services and white-label programmes to establish, run and operate closed-loop and circular programmes. These include hire, loan, rental, product-as-a-service and try-before-you-buy programmes.
