Infobip launches market-leading HLR Lookup service for SMS aggregators and mobile operators

LONDON, UK - 23 September 2010 – Mobile messaging specialist Infobip today announces the launch of its market-leading HLR Lookup service tailored for the needs of SMS aggregators and mobile operators. The service enables the organisation to check, in real time, the validity of a mobile number and gives extended information – including operator identification and roaming information. These details allow operators and SMS aggregators to improve revenue margins by reducing routing inaccuracies.

Harnessing the power of Infobip’s global network of owned-and-operated Short Message Centres (SMSCs), HLR Lookup provides SMS aggregators and mobile operators with the most detailed mobile number information on the market. Infobip’s multiple geographically diverse connections to the SS7 mobile signalling network enable full access to operator Home Location Registers (HLRs) for unprecedented quality of service.

"With the increasing popularity of mobile number portability (MNP), it is becoming increasingly difficult to guarantee the successful delivery of voice calls and text messages" said Silvio Kutic, CEO, Infobip. "Not only does Infobip’s HLR Lookup service allow mobile operators and SMS aggregators to maintain quality of service for SMS and voice termination, it can also reduce costs and improve revenues by ensuring effective least cost routing and correct network billing".