PULA, Croatia & LONDON, UK - 13 September 2010 - Infobip, a leading mobile messaging specialist, today announces the launch of mGate, an enterprise grade mobile messaging solution. Available in Server and Online versions, mGate gives enterprises a secure and reliable means to integrate SMS as a communication channel.

The key features of the mGate messaging system include:

- global coverage – over 800 operators in more than 160 countries
- encrypted VPNs and deep SS7 access for added security
- scalable throughput for increasing traffic volumes, with traffic priority and delivery retry scheme
- tailor-made features and integration tools depending on business requirements

The on-site version, mGate Server, provides complete database integration for customers with no existing messaging infrastructure in place. Compatible with most popular SQL database technologies, mGate Server allows data to be used for advanced messaging features.

Alternatively, for customers who have already integrated an SMPP client into their business application, the hosted mGate Online solution provides advanced messaging features and global coverage.

Both versions of the mGate product incorporate real time reporting to give the enterprise control over its mobile messaging and the means by which to analyse activity, such as message delivery statistics, tracking and average delivery times.

"Text messaging is an established medium of communication that customers tend to prefer," said Silvio Kutic, CEO, Infobip. "In Q1 of this year about 1.475 trillion text messages* were sent – and with continuing pressure to increase efficiency of customer contact but at the same time reduce costs, enterprises should seriously consider mobile messaging as a reliable and low-cost alternative to traditional contact methods, such as phone or email."

* according to Informa Telecoms & Media