Periscope™ By McKinsey a Challenger in Gartner Magic Quadrant for Merchandise Assortment Management Applications Report

New York – October 03, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been positioned as a Challenger, in Gartner’s “Magic Quadrant for Merchandise Assortment Management Applications”. According to the Gartner report; “Adoption of assortment management applications is growing as retail CIOs emphasize cloud, big data, advanced analytics and algorithmic approaches to improve retail performance.”

Brian Elliott, CEO of Periscope, said; “We feel that being recognised as a Challenger in Gartner’s Magic Quadrant for Merchandise Assortment Management Applications report underlines the many advancements we have made with the Periscope Assortment Advisor Solution including Customer Insights, Predictive Analytics and Workflow Management capabilities. At Periscope, we believe all retailers have an opportunity to improve their commercial performance, but that starts by having a fundamental understanding of how the business, its products, customers and competitors all interact. Our prescriptive retail analytics suite is critical to this as our solutions provide insights into the effectiveness of promotion, pricing, markdown and assortment decisions from a customer and competitor back lens. Alongside these, our revenue growth experts work shoulder by shoulder with clients throughout the transformation journey to ensure sustainable impact and client success.”

The Gartner report referenced in this press release is: “Magic Quadrant for Merchandise Assortment Management Applications” (1 September, 2016) by Robert Hetu.

A copy of the report can be downloaded from the Periscope website at:
http://www.periscope-solutions.com/resources/analysts.aspx