Mobile Purchasing given a whole new look

London, 30th June 2010: ImpulsePay (www.impulsepay.com) has become the first to launch the new version of Payforit, Payforit 3, for any content owner, application or services provider, or any company that wants to provide a mobile purchasing solution for their customers.

Payforit 3 is the latest update to Payforit’s mobile purchasing service which, supported by all the UK mobile operators, allows any UK handset to make a mobile purchase – billing the cost to their mobile bill or taking the money from the existing credit. The new service aims to improve the consumer experience by creating a better graphical flow and a clearer 3-step mobile purchasing process.

Compared to other forms of SMS Billing, where the pricing can be quite opaque, the new Payforit 3 makes the price clear throughout the entire transaction process. Combined with the knowledge that they are supported by the Payforit brand, consumers have increased security and peace of mind.

For vendors that are looking to provide a mobile purchasing option for their customers, using Payforit 3 from ImpulsePay is simple to set up and use. Sales conversion rates are much higher as many potential customers don’t have a credit card, or are not signed up to the specific payment service the website wants to use.

“Mobile purchasing is becoming more and more popular with consumers as it’s so easy for them to just bill the purchase to their mobile phone bill. The new, updated look for Payforit, with the clearer process and better graphics, will make it even more popular,” said Chris Newell, CEO of ImpulsePay.

For anyone wanting to add Payforit to their existing payment services, then ImpulsePay offers a free online signup - with no monthly fees or set up charges – that can be up and running within minutes. The revenue split is similar to the 70:30 model offered by Apple’s iPhone App Store and you will also receive all your revenue within ten days from the end of the month with ImpulsePay’s fast payment service.

Many content owners that use ImpulsePay do so to avoid the complexity of setting up a credit card payment system. For many sites still testing the business model for payment, the time and effort to set up a credit card payment system isn’t worth the effort. On top of that, many potential customers don’t have a credit card, or are not signed up to the specific payment service the website wants to use.

As the only company dedicated to Payforit, ImpulsePay is the UK’s fastest growing Payforit provider. ImpulsePay provides content owners, application developers, charities or even adult and gambling sites a simple and easy to use process to establish a payment service.

Highlighting the diversity of the ImpulsePay solution, car parking company Park Pay & Go Ltd is using the service to allow consumers to pay for car parking with a mobile purchasing option. ImpulsePay’s service allows Park Pay & Go Ltd to help land owners free up more parking spaces and make it easier for motorists who don’t need to fumble around for change, go through the laborious credit card process or have the uncertainty of Premium SMS.

ImpulsePay has also recently won a Global Messaging Award for the best Messaging Application: Business. The prize was awarded to ImpulsePay at the awards dinner on June 22nd. This further highlights the development of the service and shows the continuing success of the company.

To join the growing number of content owners who are using the service and to get started with the quick online signup process and no monthly contracts or set up fees visit www.impulsepay.com.

Or, for more information please email office AT impulsepay.com