Johannesburg, South Africa, 23rd May 2013 - IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators, enterprises and media companies, today announced a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.

CCA has a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola)

The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients. The content will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.

Antos Stella, Managing Director of CCA commented: “Connect Africa has always been very passionate about music from Africa. Our longstanding partnerships with the major networks in South Africa and Africa (MTN Group) continue to go from strength to strength and now the partnership with IMImobile is another important step in our strategy to provide local labels a platform to make their music accessible to a wider audience”.

“Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services. We recognise the importance of local independent music and video content, and are delighted to have signed the strategic partnership agreement with CCA,” said Jay Patel, CEO of IMImobile.

“Our track record in delivering and managing large scale content storefront solutions to Mobile Group Operators combined with relevant and engaging music content creates a unique proposition to help mobile operators stimulate revenue growth through music content services,” he added.

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About IMImobile
IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 1 billion subscribers in over 72 countries. IMImobile’s operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile’s media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music, The AA.

For more information visit www.imimobile.com

About Content Connect Africa
Content Connect Africa (CCA) is an independently owned South African new media and content player based in Johannesburg.

Extensive experience in the African Entertainment industry has allowed CCA to establish itself as a content aggregator and content provider of on-portal and off-portal localised content to mobile operators and third-party clients throughout the African continent.

CCA owns the rights and licenses to highly desirable African and international products and services, including music, entertainment, mobile television and content games. CCA is also a reliable creator and provider of multiple mobile delivery protocols.

\With a view to bridging the Digital Divide for the vast number of media users throughout Africa, the company is constantly developing entertainment services that reflect and fit with the cultural values and unique nature of the emerging markets.

For more information visit www.contentconnectafrica.co.za