(London June 16, 2010) – The Egyptian Resorts Company (ERC) has chosen iBAHN, the worldwide leader in digital entertainment and internet solutions for the hospitality and meeting industries, as long-term partner to provide highest-quality digital services for its spectacular Red Sea Resort.

iBAHN was chosen for its superior technology, unrivalled support services and regional expertise. It will work closely with ERC on the installation of a fully converged entertainment with wired and wireless High Speed Internet Access (HSIA) service in the luxurious Sahl Hasheesh International Resort Community, which is destined to be the largest of its kind in the world.

The resort will be equipped with a state-of-the-art IPTV solution and HSIA over fibre. iBAHN’s ETVi delivers digital services that combine digital TV entertainment with superb HD picture quality – vastly superior to analogue systems - on widescreen displays, and secure high-speed internet services.

Using ETVi, the resort’s multiple hospitality outlets will be able to totally integrate guest services with entertainment packages, offering multiple revenue streams and improved guest satisfaction from the ease of use of the system and greater choice of high quality entertainment.

The first installation will be at the five-star Pyramisa Sahl Hasheesh Hotel, initially high-speed internet access and wireless connectivity in the common areas with further developments to be rolled out over the next year.

Sahl Hasheesh International Resort Community is an all sea-view location just 18 kilometres south of Hurghada International Airport and plans to become the number one tourist destination on the Red Sea. With its luxurious sandy beaches, the year-round location boasts warm weather and calm waters – perfect for swimming or diving offshore or in a famous dive site, Hasheesh Island.

Mohamed Kamel, Chief Executive Officer of ERC says: “We are very happy to offer top entertainment technology and content to our developers in Sahl Hasheesh International Resort City through iBAHN, the leader in hotel entertainment systems worldwide.”

David Tully, Chief Communication & Technology Officer at ERC adds: “Sahl Hasheesh is thrilled to partner with iBAHN, as it offers superior technical systems and reliable 24 hour support. This is the highest quality system we’ve found and we believe iBAHN will complement our fully integrated services at Sahl Hasheesh.”

Graeme Powell, Managing Director EMEA, iBAHN, comments: “Working in partnership with ERC on the biggest tourism project yet undertaken in the region confirms iBAHN’s global reputation for ability to create exceptional information and entertainment experiences for the world’s travellers. This will enable our partners in the ERC development to leverage our abilities to drive both guest satisfaction and repeat business.  iBAHN’s global presence means we can provide 24-hour Arabic language support in addition to other languages including Mandarin and Cantonese, with Korean and Japanese to be added soon.”