London, 21 April 2011 – BroadGroup today announced that HP will participate as global platinum sponsor of DataCentres2011, the annual European conference and exhibition which takes place in Nice, 5-6 May 2011. (www.datacentres.com/dc2011)

This year’s event will include a special focus on regional and international enterprise customers of data centres and their outsourcing needs as emerging cloud, technologies and market changes impact across the sector.

“A key challenge which clients face is how to balance the use of energy in their data centre,” commented Kfir Godrich, vice president and chief technologist for HP Technology Services. “With HP's strategic cloud consulting services, organisations can implement the Instant-On Enterprise and transform the way they consume IT to deliver any workload, anywhere, anytime. All this with a new level of simplicity, integration and automation to deliver more value to the business in a sustainable, affordable way. HP is pleased to support DataCentres2011 with sponsorship of this regional event.”

The annual event provides a unique networking platform for enterprises considering outsourcing or establishing their own data centres in Europe and CEE, services and solution providers, investors, and professional intermediaries. The event includes the conference, insight tracks, special workshops, and an exhibition and outstanding networking.

“We are delighted at the participation of HP in this major European event,” commented Philip Low, managing director of BroadGroup. “They will join a prestigious line up of sponsors and an unrivalled speaker academy that make this a highly compelling event for all Companies engaged in the data centre and cloud sector across the region.”

Sponsors of this year's event include: Schneider Electric, HP, Colt Data Centre Services, TelecityGroup, M+W, Migration Solutions, Sentry 42, Euclyde, Equinix, APL France, eBRC, Digital Realty Trust, International Data Centre Group, Terremark, Accent Electronic SA, ATM S.A.  [Telehouse Poland], Automation, Barclays Corporate, Caterpillar sàrl, CB Richard Ellis Ltd, Celeste, CNET, Colo-x, CONTEG spo s.r.o., Dymo, EBRC, eco - Association of the German Internet Industry, eShelter Services GmbH, Euclyde, Future Facilities, Great Lakes, Intellect, Invest in Sweden, Jaguar Network, Lamda Hellix DC SA, Linx Telecommunications B.V, Linxdatacenter, nLyte Software, Nova, Datacentre Oostkamp, Lux Telecom, PDI Inc, Siemens, Strategies, Surf Telecoms, Telehouse Europe,Telezygology Inc, Vtesse Networks, Geist.

For further information contact:
Julia Vockrodt
VP Communications, [email protected]
+44(0)208 964 0260