Confirmit Data Collection and Panel Management Solution Supports Drive for Streamlining Research Processes
New York, NY and Oslo, Norway – June 3, 2010—Harris Interactive announced today that it has chosen Confirmit at a global level to streamline its online data collection and panel management activities.
Harris Interactive selected the Confirmit platform after a rigorous process to find a solution that could simplify its data collection and panel operation. Harris Interactive had to be sure that its chosen solution could also fully support the delivery of world-class research services on which the business is founded.
Key factors in Harris Interactive’s decision were Confirmit’s industry leadership, sophisticated product capabilities, and application flexibility.
Enzo Micali, Global EVP Technology, Operations, and Panel at Harris Interactive, commented: “At Harris, we are committed to innovation and we believe Confirmit’s platform is the best choice to support us in delivering efficient, world-class research to our clients. In addition, the extensibility offered by Confirmit’s application interfaces gives us exactly the flexibility we need to provide the specific, high-quality services our clients expect.”
The Confirmit platform will enable Harris Interactive to achieve measurable operational efficiencies when collecting online survey data, managing panel activities, and providing survey analysis to its customers around the world.
At the same time, the single-platform solution provides the additional gains of higher service quality and efficiency across the business as a whole.
Pat Molloy, Chief Strategy Officer at Confirmit, said: “It is fantastic to see that the effort we’ve put into opening up and extending the functionality of the Confirmit platform has been an important factor in Harris Interactive’s decision to use it.
“Both Confirmit Flex and our range of XML Web Services give Harris the ability to leverage the capabilities of the system and extend its functionality to differentiate its business in a highly competitive market.”
