CleverTouch Group expands its offering with the software spin-out

Launched today, Gumbyte, part of the CleverTouch Group, specialises in developing intelligent and easy to use Software as a Service applications for marketers and sales professionals.

Gumbyte has been created to directly respond to the needs of those responsible for sales, marketing and executive decision-making. By delivering intelligent apps via a SaaS model, Gumbyte aims to provide products that both look good as well as utilise some of the most advanced technologies and machine learning capabilities in use today. The apps will enable the user to gain greater insight into their marketplace and become more scientific and analytical.

“Our aim is to build innovative leading edge products, designed for the Apple age; beautiful to look at, easy to use and most importantly enable business professionals to gain greater insight into their marketplace and their company's performance,” explains Nathan Windle, Product Director at Gumbyte. “We see huge untapped opportunity around the marketing automation and CRM ecosystems and already have three products in development to address various aspects,” concluded Nathan.

Adam Sharp, CleverTouch Group MD explains, “When CleverTouch was founded in 2009, it was our intention to offer best practice joined-up marketing services and consulting. Over the years we have developed our ambition to be the most advanced and revered consultancy in optimising marketing automation deployments. We see the launch of Gumbyte as a natural extension of this ambition, and the applications it will develop, will further strengthen our Group capability.

Nathan is speaking at the B2B Marketing Summit today, showcasing the role of social intelligence in social selling and conversational marketing. Nathan will also demo the company’s first social intelligence app, CrowdVu, which will launch a freemium version this summer following a successful Beta programme.

More information on Gumbyte and CrowdVu can be found by visiting the website www.gumbyte.com and www.crowdvu.com and details of the B2B summit can be viewed here: www.b2bmarketing.net/summit