Google takes its advertising campaign overseas

Google is taking its currently US-only "Gone Google" advertising campaign overseas to countries including Britain, France, Canada, Japan, Australia and Singapore, as the company seeks to lure businesses away from traditional software to their cloud-based services.  Through the "Gone Google" campaign, the company tells the stories of corporate customers who have switched to Google Apps, meaning that they "no longer have to deal with the hassles of managing e-mail servers or rolling out software updates."  It represents a rare move by Google into the world of mass-market advertising; demonstrating the level of competition in the market to provide businesses with email and office software.  Read full story...


 


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