GlobalCharge (www.globalcharge.com) are pleased to announce their accreditation under the new Payforit scheme for In-App mobile transactions becoming the first to offer a Payforit approved solution.

Payforit is the UK mobile micropayment scheme, created and supported by all of the UK mobile network operators (MNOs), enabling consumers to use their mobile phone account or prepaid balance to transact securely and safely when purchasing content and services on the internet.

Following successful trials earlier this year, the Payforit scheme has been extended to include specific guidelines for In-App purchases.  With the key considerations of security, consumer protection in mind, Payforit 4.1 will require In-App purchases to be conducted via an authorised In-App payment intermediary.

GlobalCharge’s In-App payment library enables merchants to quickly and easily offer Payforit In-App payments in their Android apps.  Merchants retain control over the overall checkout experience while GlobalCharge takes care of the specific requirements for Payforit compliance. The resulting frictionless checkout experience ensures that  Merchants benefit from high conversion rates.

Consumers will benefit from greater protection against unauthorised purchases and will enjoy the familiar Payforit transparent and seamless payment experience.  Charges will be deducted directly from their mobile phone avoiding the inconvenience of inputting credit or debit card details.

We are seeing huge growth in In-App mobile transactions as Digital Merchants leverage the flexibility and convenience that in-app mobile billing offers said Simon Coates, Commercial Director at GlobalCharge.  We believe that Payforit In-App billing offers great benefits for both merchants and consumers in the UK and we are delighted to be at the forefront in offering a Payforit approved solution to our customers.