Global Marketing and Technology agency LBi to host Cannes workshop based on navigating the complexities of a global advertising brief

Mentors for the session orchestrated by Laurent Ezekiel, LBi's Worldwide Client Services Director will include Emma Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand strategy, O2, Jason Goodman, Chief Executive officer, Albion and Kieron Matthews, Marketing Director, IAB (Internet Advertising Bureau). 

Laurent Ezekiel will host a workshop at the Annual Cannes Lions festival on June 24th at 3pm entitled: 'The Quest for the Perfect Storm'.  This will be based on solving the diverse issues facing agencies and marketers when they receive a global brief and the premise that one size no longer fits all.  Today, the same pitch might need to cover mobile in India, Twitter in Brazil, TV in Australia, social networks in the Netherlands or the Middle East and radio on the west coast of the USA.  

The seminar will cover how a brand can achieve the perfect global relationship with their customers factoring in geography, diverse processes, culture and a fragmented media landscape.  The brief to the audience will be to create and answer a practical global brief and present back at the session.  Following a brief presentation with advertising, social media and digital examples from countries as such as Brazil, Japan, India, Korea, Denmark, Singapore, Sweden, the US and the UK the workshop will help inspire the delegates to tease out ideas that make the most of the digital arena whilst considering their application in other media.  Mentors will show planning techniques, past success stories, key insights and data to help stimulate the groups.

Laurent oversees LBi's global clients and helps develop the LBi network, globally.  He is excited about the event and says "We've assembled a top class team and we're looking forward to putting some of our experience into practice..."