Over 300MM ads served on the Genieo platform

HERZLIYA, Israel, March 11, 2014: Genieo the easy to use newspaper-styled homepage, today confirmed that it is the preferred personalized homepage for millions of Mac users.

The platform is delivering over 100MM unique monthly page views, serving more than 300MM ads and the average Genieo user spends over two minutes reading articles every day.

Genieo’s personal homepage, originally launched in 2010, was developed using proprietary algorithms based on Micro Behavioral Targeting, which automatically extracts user behavior, interests and preferences.

As a result, the user can create a personalized news portal, which collects content from various channels, such as news sites, blogs and social networks. The technology dynamically analyzes changes in the user's topics of interest, and frequently updates the portal.

Genieo has succeeding in doing something that the world's internet giants have long strived to achieve, by developing the only real personalized news content service that immediately learns the user’s preferences while preserving the user's privacy. Genieo needs no configuration.

What’s more, Genieo is a client-based newsreader that runs in the user’s web browser, acting as the default start page, showing news and other information based on the user’s interests. Once installed, Genieo goes to work and it gets better the more it is used, it is a learning engine.

Sol Tzvi, CEO, Genieo comments: “Genieo is changing the way we consume information. It is a client-based news reader that seeks to understand what you read, what your social circle finds interesting, and also helps you to discover new content. It does this all without any user input as it doesn't require any user preference settings, or keywords.

“It’s also careful about privacy. Genieo disables itself whenever there is a financial service or payment, or any other type of personal content, maintaining personal privacy as a priority.”

Genieo also delivers new revenue opportunities for publishers, advertisers and software providers.

Publishers can increase the prominence of content and make it easier to access directly by distributing a branded version of Genieo. This will help to increase the content’s appeal to users, and develop user-loyalty.

Genieo's personalized content and unique user experience also attracts a loyal and active audience, offering advertisers an exceptional opportunity to target content according to the audiences' interests and intentions. This also ensures that advertisements will be more relevant to the user.

For more information or to download Genieo, please visit http://www.genieo.com/.