NEW YORK, NY – 17 November, 2011 – Maxifier, the world’s leader in online ad campaign performance optimisation, announces today that Forbes.com has added Maxifier’s adMAX™ technology to optimise campaign performance, manage global inventories and improve operational efficiencies. 

“Integrating Maxifier’s platform into our ad server was an integral part of our overall customer strategy. Within a few weeks, we could already see the positive impact,” said Michael Smith, President and Chief Digital Officer at Forbes.com.  “adMAX has significantly improved our campaign performance and our Ad Operations team can truly unlock the value of our inventory. We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance.  All of this has given us the ability to leverage our most valuable inventory and maximise ad revenue.”

Maxifier developed a veritable “easy” button for publishers’ online ad operations and sales. With adMAX, publishers have a single, integrated platform with embedded, advanced algorithms that clearly and crisply show publishers how to improve the performance of their online ad operations and associated sales initiatives. Guesswork is eliminated and clarity is the standard.

“Forbes.com is one of the leading publishers in the world. Their brand attracts a premium audience that, in turn, attracts premium advertisers,” says Jonathon Shaevitz, CEO of Maxifier.  “Forbes.com increased the demand for its premium branded offering with adMAX optimising ad campaign delivery, inventory performance, and revenue while increasing value for advertisers. We are pleased to work with Forbes.com and look forward to helping them continue to grow sales, drive their sell-through rate, and deliver value for their advertisers through our optimisation technologies.”