26th May 2010 – A new concept in online flight search officially takes off in the UK today with the launch of Fly.com.

Already hugely successful abroad, simple-to-use Fly.com scours all the major airlines, international carriers and online travel sites, and then helps people easily sort and refine results by criteria such as number of stops and departure times and traveller class. 

Unlike most existing flight comparison sites that rely on cached data (old pricing and availability that may no longer be valid at the time of the search), Fly.com uses ‘meta-data’ technology to deliver the latest, most competitive prices - direct from the airlines and travel sites themselves.

As an independent, unbiased authority on airfares, Fly.com provides the widest range of flight options and is the only flight comparison site to include prices for First Class, Business Class and Economy seats - not just the standard charter seats. 

Because Fly.com is not a booking engine, it simply helps visitors decide which flights are right for them and refers them to the appropriate website for direct booking, so they always get maximum air miles.  All fees and taxes are included and Fly.com doesn’t charge visitors for its service.

Says Aaron Ritoper, vice president of business development, Fly.com Europe: “Fly.com is the next generation of flight comparison site. Our mission is to simplify flight search in the UK and to provide exceptional service in every market in which we operate.

“In a recent study we found that people spend an average 2.6 hours and check 4 different sites when booking a flight. We believe this is because there is so much misinformation out there and the prices offered on many sites are often no longer available when it comes time to book. 

“Our results are updated upon every new search, so our users get real prices and availability. This means they don’t have to spend hours comparing flight prices and will not experience the frustration of clicking through on a price and discovering that it is not really there.”

Fly.com has invested heavily in developing a fast, uncluttered and easy to use interface which is cleaner and simpler to use than other flight search engines.  In addition:

- Fly.com is the only flight comparison site to have a ‘why me?’ function, which shows consumers what features each airline includes (e.g. free drinks, Wi-Fi, leather chairs, interactive TV etc.)
- Users can sort results by what’s important to them; price, airline, stops, airports or traveller class
- The site provides a unique and easy to use slide navigation to fine tune itinerary

This social media news release and more content is available at:-
http://blogit.realwire.com/?ReleaseID=18789