Content billing now available in more than sixty global territories through Premium SMS or Credit Card

London, 21st September 2010: Accumulate UK Limited, the company that provides flexible pricing solutions for mobile retailers, today announced that it had added global billing coverage to its successful Flexion Wrapper. Consumers in over sixty countries can now use the in-App billing solution, making payments by either Premium SMS or credit card.

This new service provides App stores, content providers and handset manufacturers with an out of the box billing and pricing solution that is fully dynamic based on the market it is used in. The Flexion wrapper can be customised with different price points and different methods of billing as appropriate for the territory.

This means that new content can be launched, knowing that revenue can be generated, without the content provider having to manage their own detailed, global billing relationships. However, if a relationship exists with a preferred billing provider, then the Flexion wrapper can add or change the billing providers without any effort required by the content provider.

"We believe it is key to be able to offer operator billing in as many markets as possible since this will increase conversion to spend and ultimately generate more revenues for all involved. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and purchase. We would like to invite them to use our solution and focus on distribution rather than billing," said Jens Lauritzson, MD of Accumulate UK Limited.

The Flexion wrapper allows content providers to create a range of retail offers for users, such as "Try & Buy" through to "All you can eat models", as well as other pricing options. The Flexion wrapper adds a new retail element to Java, Android and Blackberry games and Apps that can increase revenues dramatically.

"Flexion is now a very powerful proposition that combines global billing with dynamic pricing and licensing which can be enabled on most games and Apps without any effort from the content provider," concludes Lauritzson.

To help launch the global service, Accumulate has chosen txtNation (http://www.txtnation.com/) as one of its providers for the Premium SMS billing element. Specialising in in-App billing and micropayments, txtNation's knowledge of the sector means that they can help provide a seamless service for the Flexion wrapper.