Maidenhead, UK July 27, 2011 

What:
Flexera Software’s annual “Key Trends in Software Pricing & Licensing Survey” is now live and open to IT executives at enterprises and executives at software ISV’s and intelligent device manufacturing companies.  The survey is part of an industry-wide effort to gather valuable insight into how software producers, intelligent device manufacturers and enterprises view software licensing and pricing issues.  Those interested in taking the survey can access it at the following links:

• Survey for software producer & intelligent-device manufacturer executives - http://www.surveymonkey.com/s/2011KeyTrendsSoftwareLicensing

• Survey for enterprise IT professionals - http://www.surveymonkey.com/s/KeyTrendsSLandP2011_Enterprise

Tweet This:

• @FlexeraSoftware: Software ISV execs: Take the 2011 Key Trends in Software Pricing & Licensing survey today: http://svy.mk/r2U0oZ

• @FlexeraSoftware: Intelligent device manufacturer execs: Take the 2011 Key Trends in Software Pricing & Licensing survey today: http://svy.mk/r2U0oZ

• @FlexeraSoftware: Enterprise IT professionals: Take the 2011 Key Trends in Software Pricing & Licensing survey today: http://svy.mk/oKUdHv

Why:
Emerging trends such as the Cloud and virtualization are changing the way software producers and intelligent device manufacturers must monetize, license and entitle their products in order to meet changing customer needs.  These trends also impact how enterprises pay for and use software and intelligent devices.  The 2011 Key Trends in Software Pricing & Licensing survey will provide valuable insights into these current and future industry developments impacting software vendors, intelligent device manufacturers and enterprises.

When:
Survey results will be presented by Amy Konary – Research Vice President - Software Licensing & Provisioning, IDC at the 2011 SoftSummit conference and will be made available to the industry at large after the conference. All those who participate and provide contact information will receive an executive summary of the results.

Where:
The survey can be accessed at the following links:

• Survey for software producer & intelligent-device manufacturer executives - http://www.surveymonkey.com/s/2011KeyTrendsSoftwareLicensing

• Survey for enterprise IT professionals - http://www.surveymonkey.com/s/KeyTrendsSLandP2011_Enterprise