Famous Four Media, the registry operator for Domain Venture Partners, one of the largest portfolio applicants for new generic Top Level Domains (gTLDs), is pleased to announce Domain Venture Partners' acquisition of the .RACING and .CRICKET registries at private auction.

Both domain extensions will be added to the portfolio of 17 registries in which Domain Venture Partners has ownership.

"We are delighted to have these great sporting and gaming registries under Famous Four Media management" said Andy Churley, Chief Marketing Officer at Famous Four Media. "They both hold key characteristics which we look for in our registries, being that they each serve clear and determinable markets, those markets are of sufficient size to produce strong sales volumes and will drive significant premium pricing to service niche requirements of the market."
The new gTLD program is changing the face of the internet with hundreds of new domain extensions coming to market. Now web addresses can end in almost any combination of letters, from .DATE to .DOWNLOAD and anything in between.

"With over 1.7 million people playing cricket in the UK alone and more than 100 member countries belonging to the International Cricket Council the sport has significant global reach. It is believed that when India's national side plays a big game, an estimated 400m in India watch on television. There's a lot of passion about .CRICKET!" continues Churley "That passion is rivalled by the racing fraternity whether it's horses, cars, dogs, boats, planes, bikes or on foot. If you are involved in, a fan of, or associated with racing in any of its forms you will find a home online in .RACING."

This re-birth of the Internet means that website owners have the opportunity to get highly descriptive domain names such as www.motor.racing, www.testmatch.cricket before anyone else does. Descriptive domain names such as .CRICKET and .RACING help website owners attract targeted traffic to their sites and provide a focal point online for industries, sports, geographies and looser affiliated groups.