Famous Four Media is set to operate the .REVIEW Top Level Domain

Thursday, 27 June 2013, Gibraltar: Nobody likes a bad review right? Not necessarily! Recent statistics from Reevoo suggest that the presence of bad reviews actually improves sales conversions by 67%. All reviews are valuable, and a mix of positive and negative reviews actually helps to improve consumer trust in the opinions they read.

This is why it is so significant that Famous Four Media, a global leader in the provision of generic Top Level Domains (gTLDs), has today announced that dot Review Limited, a registry operator that it manages, is the only applicant left for the .REVIEW suffix following the withdrawal of the other applicant.

There is no doubt, that these days reviews on products and services are fundamental to online sales success in the same way that reviews of West-end or Broadway shows rely on reviews, good and bad, to drive people to the theatre.

“According to BusinessWeek magazine 70% of people now consult reviews before purchasing” said Iain Roache, chairman of Famous Four Media. “So online retailers, stage productions, record labels, holiday companies, restaurants, day-care centres, almost any business in fact, can see their businesses significantly affected in a positive or negative way through the power of online reviews”.

The .REVIEW gTLD will provide a trusted online namespace that all consumers can easily locate, read and contribute independent reviews and ratings of almost anything. Just as importantly, companies and individuals marketing their products or services can create their own online review space that can gather valuable feedback on their product’s performance; they can use positive reviews to promote their products or the quality of their aftercare services all of which can affect revenues.

“Online reviews are an increasingly important part of the purchasing cycle for online consumers” said Charles Melvin, chief operating officer of dot Review Limited. “Consumers are searching for the name of the product in which they are interested plus the word 'review'. This makes it essential for businesses to have a trusted, impartial names space, like .REVIEW, which can help improve Search Engine Optimisation and where they can host an online review centre for their product brands and services.”

Famous Four Media’s aim is that a .REVIEW domain name will enable companies and individuals, anywhere in the world, to create a diverse yet co-ordinated, recognisable centre for consumers to obtain and contribute independent reviews of products and services in their own language for the benefit of themselves and other consumers.