London, 28th July 2010: Cyber-Duck, a multiple award winning Digital Agency (www.cyber-duck.co.uk) today announced that it has purchased the world leading eye tracking technology, the Tobii T60 Eye Tracker. This will provide Cyber-Duck’s clients with state of the art user-generated feedback throughout the process of web production and SaaS (software as a service) usability testing.

The Tobii T60 Eye Tracker is a unique device that, combined with Tobii Studio, offers the most comprehensive gaze analysis and visualization software available. Ideal for all forms of eye tracking studies with on-screen stimuli, the technology offers objective results for testing the usability of websites, software and computer games, without any visible “tracking devices” that might affect the user’s normal behaviour.

Cyber-Duck’s key clients are now able to obtain critical user behaviour analysis and insight into the user’s experience of their websites and applications. Highlighting features such as Gaze Plots, Retrospective Think-Aloud and Areas of Interest, the technology takes Cyber-Duck's research and consultancy divisions to new heights. The technology dramatically enhances the objectivity of the design process, moving away from subjective ‘think aloud’ methods that require users to verbalise their actions.

Cyber-Duck have been using outsourced eye tracking since 2008 and have seen the technology dramatically increase ROI for clients, by improving both bottom line figures and conversion rates.

Khaled Weir, Web Strategist at Cyber-Duck said, “To get the most out of user centred design it’s critical to capture natural interaction without disrupting the user. We are privileged to be one of the only digital agencies in the world to utilise in-house eye tracking. This means we can enhance website, mobile and SaaS user experiences more quickly and methodically, saving our clients substantial amounts of development time, improving the return on their investment and giving them access to eye tracking capabilities at a fraction of their normal cost”.

Cyber-Duck purchased the eye tracker from Acuity ETS Ltd, the exclusive UK reseller for Tobii eye trackers and the sole distributor in the UK. Jon Ward, Director at Acuity commented, “We identified Cyber-Duck as a pioneer in User Centered Design and were impressed with their methodology. As well as using the eye tracker for large website and SaaS projects, Cyber-Duck are offering eye tracking as part of their design process and consultancy services. The integration of eye tracking throughout the User Centred Design process is both unique and hugely beneficial to Cyber-Duck’s clients”.