Edinburgh, 1st February 2011: Exterity, the Building IPTV specialist, today announces the launch of its new AvediaStream e3535 and e3555 encoders. The HD encoders are designed to enable organisations to scale video content to a variety of resolutions, up scaling to 1080p and downscaling to SQCIF, including the ability to downscale a 1080p HD video source to an iPhone 4 resolution. This allows organisations to scale video and deliver it to satellite offices, remote workers over the web, handheld devices and integrate IPTV channels with digital signage.

When the bandwidth available is low, these encoders are ideally suited to take a high definition (HD) stream and downscale the source into a suitable size for transmitting over the internet; or equally, where the viewing device is small like a smartphone, scale video to efficiently delivery content to the device.

The versatility of the new encoders are further enhanced with their support for both TV and native PC output resolutions, making encoding of a PC desktop simpler and more flexible. This allows the output of a PC application to be turned into a channel on the network and is an efficient way to distribute mass digital signage within an organisation.

Also, the AvediaStream e3535 and e3555 can scale-up content up to higher resolutions. This is particularly useful if an organisation needs to standardise content to a specific resolution or has equipment that requires content in a particular format.

As part of Exterity’s integrated, end-to-end building IPTV solutions, the new e3535 encoder includes HDMI and RGBHV connectors, with the e3555 supporting 3G-SDI via BNC inputs. They have been built to integrate with a wide variety of devices that organisations are now dependent on and form part of the established AvediaStream range of head-end equipment.

“Today’s organisations are increasingly looking to repurpose video content for a variety of different applications; digital signage, distribution to handheld technologies and equipping of remote staff with all the experience and resources available to employees based in central offices. The ability to efficiently stream a quality video source for a variety of different applications has become absolutely key to achieve this,” says Colin Farquhar, CEO, Exterity. “It’s a huge challenge for organisations across all industries to manage fragmentation when it comes to accessing content. The new hardware scalers eliminate many of those headaches as they enable organisations to stream content organisation-wide – whether that’s to HD televisions, PCs, into digital signage systems or to devices such as laptops and smartphones.”

Farquhar concludes, “Demands for Building IPTV solutions that maximise an organisation’s existing IPTV network are increasing significantly – regardless of size, geography, location or working environment. We expect that trend to continue through 2011 and beyond, which is why Exterity is working hard to develop products such as the e3535 and e3555 to break down the barriers to truly unified TV and video communication systems for organisations.”

Check out Exterity’s latest solutions at ISE at stand 1F105 in Hall 1. For the latest news on Exterity’s attendance at the show, please visit exterity.com/ise. You can also follow Exterity’s twitter feed for news and updates throughout the show at twitter.com/exterity.