Atlanta, Georgia, 07 October 2010: Exterity, the Building IPTV specialist, today announces the opening of its new US facility in Atlanta, Georgia. The move highlights Exterity’s commitment to driving growth in the US Building IPTV market and further establishes the company as a global pioneer in developing advanced Building IPTV technologies.

In addition to the new US office, Exterity has also appointed Roxanna Hunter as its Director of US Business Development. In her role, Hunter will be responsible for expanding the company’s footprint in the US market through the development of new partnerships and direct sales. Hunter previously held the role of Marketing Director at Exterity, where she was responsible for overhauling the company's entire marketing strategy, including a rebranding of both the website and key product families, as well as launching Exterity’s new channel partner program, StreamForce.

To support the fast-growing US market, Exterity is also looking to recruit a US channel sales manager, taking responsibility for building out a region-wide network of resellers and technology partners.

“With organizations of all types turning to IPTV technology to maximize their existing network investments, these are exciting times for Exterity and the global Building IPTV market as a whole,” says Colin Farquhar, CEO, Exterity. “The opening of our new US headquarters is a significant landmark for us and highlights our commitment to develop our presence in the US market further.”

“I am delighted to be taking on the role of Director of US Business Development here at Exterity,” says Roxanna Hunter. “The company is growing fast and as an organization, we consider the US to be an incredibly important market and our growing customer base is testament to this. Within my new role overseeing the US operations, taking responsibility for establishing new relationships in this market and driving forward the company’s overall US strategy, I am looking forward to working with the US team to ensure that Exterity replicates the success that the company has already enjoyed to date across the European, Middle East and Pacific markets.”

Exterity products enable organizations to distribute high definition digital TV and video over their IP network to a virtually unlimited number of users, with centralized management, configuration, and control. Unlike traditional analogue systems, Exterity systems can support an unlimited number of channels, and picture quality is unaffected by the addition of displays or users.

To see market leading Building IPTV in action, visit Exterity at Content & Communications World, the premier conference and exhibition for media, entertainment and communications technology, where it will be showcasing its range of market-leading solutions. The show is taking place at the Jacob K. Javits Convention Center in New York on October 13th-14th. Check out Exterity’s range of market-leading Building IPTV solutions at booth #1264. You can also follow Exterity’s twitter feed for news and updates throughout the show at twitter.com/exterity.