Dubai, 21st November 2011: Exterity, the leading provider of AV over IP visual communication solutions, has expanded its sales team to meet growing demand from Middle East countries. The appointment of Eleuterio Fernandes comes on the back of strong growth within the region and the need for increased capacity in the Middle East office.

Eleuterio brings extensive knowledge of the IPTV market, after working in Europe and the Middle East for 5 years. He looks forward to working with a market leading company offering solutions flexible and robust enough to extend opportunities beyond the more traditional hospitality IPTV providers in the region.

Joining Exterity, Eleuterio's focus is on expanding the record success Exterity has already achieved in the region, continuing to grow markets across all key countries and vertical, including: Health Care, University, Stadiums and Venus, Shopping Malls, Hospitality, Broadcast, Corporate Companies, Transport (Airport and Metro).

"The fact Exterity is 100% focused and dedicated to the IPTV world really excites me. I wanted to start working for a cutting edge manufacturer whose products are renowned for their enterprise quality, flexibility and redundancy," states Eleuterio. "My knowledge of the region and strong background in the IPTV industry allow me to take the Exterity solution to organisation across the region, helping them benefit by embracing this modern communications technology."

Colin Farquhar, Exterity's CEO comments, "Expanding our presence in the Middle East is a vital part of our global growth strategy. The entire region is embracing IPTV as a critical communications tool and it is being deployed into organisations of all sizes. This is a fantastic time to be a leading enabler of enterprise IPTV."

Exterity Building IPTV helps organisations use their existing building, campus, or wide-area IP network to harness the power of TV and video for success. AV over IP enables the same network that furnishes access to business applications (email, internet or IP phone services) to also supply an unlimited number of users with TV from all over the world, executive and training presentations, video on-demand, and digital signage. It enables organisations to utilise existing TVs, AV displays and even personal computers for TV and video delivery while supporting digital switchover and ever-higher picture quality and resolution.