Leading Market Research agency continues focus on quality and standards

London, UK and Oslo, Norway and New York, NY: 15 August 2013: Confirmit is pleased to announce that Kantar Operations, the internal provider of data collection services to the Kantar Group, the insight and consultancy arm of WPP Group plc, has signed a new 3-year agreement to use the Confirmit solution. This extends the existing 13-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research.

Confirmit is one of the key solutions used by Kantar Operations to support core Market Research processes and to maintain the quality and standard of deliverables that are expected by Kantar’s research businesses. Kantar will continue to use Confirmit’s leading Market Research solutions for their online data collection, CATI, CAPI and panel activities which enable them to provide a consistent and high quality source of data to each of the Kantar businesses.

Michelle Clifford, Head of Kantar Operations’ Technical Solutions Centre, explained:  “We are committed to driving and developing best practice and global standards in order to optimise operational performance and as a result are pleased to maintain our long standing relationship with Confirmit. We’ve worked with Confirmit for well over a decade and the solution helps us to meet our diverse business needs in a challenging market.”

Wale Omiyale, SVP, Market Research, Confirmit added: “Confirmit shares Kantar’s commitment to excellence. The ability to develop innovative and engaging Market Research programmes that provide real insight is the driving force behind the continued development of the Confirmit solution. We look forward to continuing to support Kantar with new and extended capabilities in the future.”