- Imago Techmedia expands its profile to deliver the complete technology range to an international audience -

London, 29 July 2013: With backing from London & Partners, IP EXPO Europe is set to grow from the UK’s number one end-to-end enterprise IT event to the leading European IT event when it relocates to ExCeL London in 2014. The move will help organisers deliver an even better event, offering visitors more relevant content and more expert commentary on all the latest technology trends in the new venue.

The main focus at IP EXPO Europe 2014 will be the new interconnected halls covering the headline topics of Security & Governance, Applications & Devices and Networks & Cloud, and each will host aligned sub-themes. IP EXPO has already grown in size this year with the introduction of its five new themes and expanded exhibitor line-up.

Hugh Keeble, managing director of IP EXPO Europe organiser, Imago Techmedia, said: “The ongoing success of the brand means the move to ExCeL London is the next logical step for us. The event has evolved over the last few years, as IP EXPO Europe 2013 has demonstrated with the addition of five new themes that address a broader range of technologies.

“IP EXPO Europe 2014 is focused on growing the numbers of European and UK delegates by delivering relevant, contentious and interesting topics through a new international keynote conference and associated seminars. Its location lends itself to overseas visitors since the venue is perfectly situated near hotels, shops, restaurants, the Underground, and London City Airport,” concluded Keeble.

The relocation of IP EXPO Europe to ExCel London has been achieved through the assistance and co-operation of London & Partners, the Mayor’s official promotional organisation for London.

Gordon Innes, CEO of London & Partners, said: “We are really pleased IP EXPO Europe is moving to ExCeL in London. As one of the major enterprise IT trade shows in Europe, this event will further strengthen London’s position as one of the leading ‘Tech Cities’ of the world. London already provides a home for innovation and creative thinking within the global technology industry and we believe Imago’s plans to bring the whole of the IT industry together in London in October will help to cement this position.”

With the increase in floor space and the addition of the two new halls, Imago Techmedia aims to double the amount of international exhibitors, increase the number of exhibitors overall, and attract more visitors. The event’s partners will also benefit from this increase in venue size and scope and the organiser has forged links with many of the biggest names in the international IT space, including Apple, Aruba, Blackberry, Citrix, Dell, Google, HP, IBM, Microsoft, Nokia, Oracle, SAP, Siemens, Symantec, Trend Micro, and more.

“We are looking forward to working with IP EXPO Europe and being part of a bigger show this year. The news of the move to ExCeL is very exciting and we look forward to being an integral part of the bigger Information Security hall at IP EXPO 2014,” says Chris Hepple, Trend Micro Event Marketing Manager, EMEA.

Chris Kozup, Director EMEA Marketing, Aruba Networks, added: “We are proud partners of IP EXPO Europe and are excited by the news of the wider content breadth of the show and the move to ExCeL, London in 2014.”

Graham Franklin Marketing Manager, Cisco, also commented on the move: “Cisco are sponsors of IP EXPO Europe, we are looking forward to the show moving to ExCeL in 2014 and are also impressed with the new content themes introduced this year.”

IP EXPO Europe 2013 takes place on 16 and 17 October at Earls Court 2 and will host over 250 exhibitors and 14,000 attendees over the two days. It will address core themes, including Networks, Storage, Virtualization, Cloud, and Security, Applications, Communications, Mobility & Devices, Governance & Risk and Data & Analytics.

The event will host seminars on the most debated topics in the industry currently, such as Data Insight & Analytics, Big Data, Cloud Infrastructure, Cloud Services & Apps, Communication & Collaboration, Data Centre, Desktop Virtualization, Network Optimisation, Network Security, Virtualization & Cloud, and Wireless & Mobile.