Video series launched as part of the Digital Agenda focus on accessible and education information for consumers

The European Commission has released a set of videos that aim to make IT and the Cloud more accessible to businesses and end-users as part of its Digital Agenda strategy.

Only recently, Neelie Kroes, European Commissioner for the Digital Agenda, stressed the importance of cloud for the European economy in her speech at the Cloud for Europe conference in Berlin.  As the cloud becomes a bigger part of our everyday lives, it is becoming more important for businesses to learn more about how it affects consumers, and for end-users to make the connection between the advances in technology and the activities in their day-to-day lives.

To support this, the European Commission has released a series of videos about the Clikkers, a fictional family that are put into different scenarios to demonstrate how IT affects the day to day lives of ordinary people. These videos include ‘Granny Gets Fast Internet’, ‘More Girls Digital’, which features Neelie Kroes, European Commissioner for the Digital Agenda and “The Clikkers and the Cloud’ which explains the function of cloud computing in everyday life.  The videos address a range of different issues that discuss the impact IT has on our everyday lives including safety on the internet.

Robert Madelin, Director General of DG Connect says: “In recent years, IT has advanced incredibly rapidly and as it becomes a bigger part of our everyday lives, it is important that end-users understand the impact it is having and how they can get involved. We hope that the videos we have launched will encourage end-users to learn more about the cloud and ignite their interest in IT.”

The Clikkers videos are available to watch on YouTube: http://www.youtube.com/playlist?list=PLyMUk47rPuqoK63wy7FHPjyVcTywKyEor