ESOMAR adopts leading edge solution

London, UK and Oslo, Norway and New York, NY: 26 October 2011: ESOMAR, the organisation for encouraging, advancing and elevating market research worldwide, and Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research solutions, today announced that Confirmit Horizons is to be ESOMAR’s platform of choice for all of its post conference surveys and industry polls.
Pat Molloy
Pat Molloy

ESOMAR promotes the value of market and opinion research in highlighting real issues and bringing about effective decision making on a global level. Finn Raben, Director General, of the organisation, comments: “As the body that encourages and supports the market research industry, ESOMAR believes in, and promotes to its members, the need to adopt industry leading solutions to further enhance business success.  Confirmit Horizons will ensure that all of our surveys and polls are engaging, timely and well constructed to ensure the highest possible response rates and the best possible feedback.”

The post conference survey for the ESOMAR 3D Conference, being held in Miami from the 26th to the 28th of October, will be handled by Confirmit, following the successful roll out for the recent 2011 Congress in Amsterdam. ESOMAR runs, on average, six conferences per year for which post event satisfaction surveys are required, and additionally performs a variety of industry polls – all of which will now be handled by Confirmit Horizons.

Pat Molloy, Chief Strategy Officer at Confirmit, said: “We were delighted to partner with ESOMAR for its post Congress survey this year and we are looking forward to providing our technology platform for all its insight gathering requirements.   Whether collected by paper, phone, web, email or mobile, ESOMAR can look forward to receiving comprehensive, accurate feedback from conferences and other activities.”

The ability to create a bespoke survey template that is more engaging than a series of tick boxes was one of the main reasons for change at ESOMAR as Raben concludes: “Our surveys and polls have traditionally been conducted in a variety of styles and via an assortment of partners which has resulted in a good but not wholly consistent approach.  With Confirmit Horizons we hope to ensure that our surveys are more interesting, relevant and appealing to complete.”