The Hamburg Life Science Specialist Opts For The Specialized PIM/MDM Platform From Stibo Systems

Hamburg, 3-11-2011 — Stibo Systems, the Strategic Information Management Technology and Solutions Company™ today announced that Eppendorf AG based in Hamburg, has opted for the STEP platform in order to control all strategic product information about its 5,000 products centrally. Employees from around the world can now edit the company’s data by accessing from a centralized repository.

Eppendorf is a biotech company which develops, produces and distributes systems for use in life-science research laboratories worldwide.

Its product range includes centrifuges, pipettes, systems for cell manipulation and equipment for DNA amplification. Whether pipettes, centrifuges and ultra-freezers, the products from Eppendorf are represented in virtually every laboratory. Globally, approximately 2,600 people work for the company that was established in 1945 in Hamburg. Since then, Eppendorf has continued to grow and now has subsidiaries in 22 countries.  Customers in the life sciences and pharmaceutical industries and biotechnology research facilities can select Eppendorf products in the catalogue that is published in ten languages, or buy over the Internet or through select dealers or alternatively can buy directly in their web shop.

To make its product communication as reliable and efficient as possible, last year Eppendorf opted for the Stibo Systems STEP PIM/MDM system to manage their strategic information assets.

Frank Thormählen, Department Head of Technical Writing, leads the PIM project and explains. "In our industry it is all about absolute precision and reliability. The investigative methods and opportunities in the academic and commercial research institutions are changing rapidly today. We respond with the development of innovative equipment, materials and systems - their market introduction and sales place the highest demands on our product communication.”

Eppendorf currently uses the STEP system as a central image database system. For this purpose about 3,000 pictures have been collected from various locations, such as CDs and DVDs, from CRM systems, Excel spreadsheets and PowerPoint presentations. Step now serves as a reliable, timely source for imaging data, which is accessible from anywhere. More than 100 employees from product management, IT and marketing have secure access to the STEP system over a web application. As the next step, all further product information will be added in order to supply the multilingual web shop, Internet and catalogue production with data.

Manfred Heckt, Managing Director of Stibo Systems Germany, said: ”Global growth companies such as Eppendorf need to manage their strategic information so that they can market their products very flexibly and quickly. Otherwise errors and the shortcomings increase exponentially in the master data. Particularly when it comes to the many language and country settings, STEP is able to fulfil in terms of supplying all the output channels with accurate data.”