– Connected Business broadens scope by co-locating with Enterprise Applications –

London, Friday 8 November: Imago Techmedia has announced that its new Enterprise Application event will be co-located at its flagship business and collaboration technology event, Connected Business. Both take place on 4-5 March 2014 at London, Olympia.

Enterprise Applications is dedicated to bringing decision makers and business software users insight into how the biggest industry trends, such as mobile, social media and cloud, have transformed the CRM and ERP landscape. Visitors will get a first-hand view of the latest innovations, products and updates, as well as the new models of consumption that are driving productivity, efficiency and collaboration.

According to Duncan Kirk, divisional director, Imago Techmedia, the event is ideal for senior line of business and IT decision makers trying to make sense of how these trends have changed the way in which enterprises evaluate their business software needs and the associated economic models.

“For ERP and CRM, the landscape of enterprise software is changing at pace, especially considering issues such as the proliferation of smartphones and tablets at work, the consumerisation of IT, cloud-based software, social technology and flexible working.”

The Enterprise Application event brings these topics into stark focus and, along with a strong presentation line-up, featuring industry experts and customer case studies, will address how these trends affect organisations, business objectives and the end-user.

Find out more at http://www.enterpriseappexpo.com/