...in-store customer experience
Star Micronics announces today its partnership with UK-based mobile payment company Ensygnia to offer retailers a powerful and engaging in-store customer experience.
UK-based mobile payments company Ensygnia, backed by Telefonica’s technology start-up accelerator Wayra, has developed a secure mobile payment app called Onescan that has been integrated into the unique 38cm high ‘All-in-One’ interactive communication platform, the AsuraCPRNT™ from Star Micronics. With the explosion of mobile POS and the emergence of software companies responding to this evolving marketplace, it comes as no surprise that Star has been chosen for its mobile POS printing solution. Star is known for low cost reliable POS printing solutions, many of which have been installed in major retail and hospitality applications worldwide.
The revolutionary patented Onescan process from Ensygnia enables retailers to sell products via a digital screen with customers simply using their smartphone to scan the screen and make fast, friction-free purchases through the secure mobile payment app. As a result, any customer viewing a promotion holding an iOS or Android device can purchase on the go with just one scan, making it ideal for endless aisle applications. All Customers have to do is use the App to scan the special Onescan padlock on the screen to trigger the transaction.
The AsuraCPRNT is a new versatile compact solution that can integrate seamlessly into any environment or mobile infrastructure as a stand-alone terminal, server or Thin Client solution whether at store entry, point-of-sale or shelf edge to run product advertising, retail merchandising and point-of-sale promotions. At its heart is the powerful Cortex processor that manages the 7” touch screen and 80mm intelligent receipt, ticket and coupon printer housed within. Much more than a standard kiosk, this innovative solution offers a unique way to engage customers, simplify and personalise the purchase experience and ultimately maximise sales.
Richard H Harris, CEO, Ensygnia states: “Star Micronics are innovative leaders in their field and share the same vision as Ensygnia for a simple fast and secure shopping experience, reducing queues and basket abandonment. Working together and being at RBTE is a fantastic opportunity for us to demonstrate to retailers how we can allow any connected device with a camera to interact with the screen on the AsuraCPRNT™. Typically we can turn looking into buying in just ten seconds and the difference with Onescan is that our patented app using bank-grade encryption to authenticate ensures a secure transaction.”
“We are delighted to be working in partnership with Ensygnia. Its significant expertise in the mobile payment software arena perfectly compliments Star’s extensive experience in developing pioneering POS printing solutions. Our commitment to this rapidly evolving market is reflected in a broad portfolio of mobile printing solutions including the unique 38cm high ‘All-in-One’ interactive communication platform, the AsuraCPRNT™, which is ideal for running the Onescan application from Ensygnia and allowing retailers to provide an engaging customer experience,” adds Annette Tarlton, Marketing Director, Star Micronics EMEA.
