Over 250 Free PC Apps Available Such as OpenOffice and Adobe Acrobat Reader

Maidenhead, United Kingdom – December 6, 2011 — Embarcadero Technologies, a leading provider of database and application development software, today announced AppWave, a free platform that provides self-service, one-click access to PC software within organisations for business PCs and personal employee laptops that fall under "Bring Your Own Device" (BYOD) initiatives.  Available via a free download, the AppWave platform gives users instant access to more than 250 free PC productivity apps such as OpenOffice, Adobe®  Acrobat Reader, 7Zip, FileZilla, and more.  AppWave users also have the ability to add internally developed and commercial software titles, such as Adobe Creative Suite products and Microsoft® Visio, for on-demand access, control, and visibility into software utilisation to software titles they already own.

“AppWave is supercharging the PC software experience by giving business users instant access to software tools they need to be successful, when they need them,” said Michael Swindell, senior vice president of marketing and products for Embarcadero.  “AppWave is about self-service where users can discover and run PC apps within an organisation, without delay or process hassles.”

Swindell added “As the consumerisation of IT trend shows, the traditional PC desktop software experience is in desperate need of modernisation. While consumers understand how to instantly solve problems "on the go" with mobile apps, business users continue to struggle with finding and running the right PC software as needed. AppWave is the modernisation tool that helps users find and run the right software when they need it.”

250+ Free PC Productivity Apps on the AppWave Platform and Growing
AppWave users have instant access to more than 250 free apps on the AppWave platform for general business, marketing, design, data management, and development including:

OpenOffice, Adobe Acrobat Reader, 7Zip, and FileZilla FTP Client, TweetDeck, Ventrilo, Blender 3D, PhotoWipe, ImageMagick, Thunderbird, ModelRight Viewer, PSPad, and Inno Setup, Celestia, MySoftwareSuite, TuxPaint and more are being added every day.

“The AppWave platform provides business users ways to quickly build productivity, and speed-to-value benefits for PC-based apps. Such approaches form an important advance as organisations pursue more efficient ways to track, manage, and deliver their worker applications, and bill for them based on actual usage," said Dana Gardner, president and principal analyst at Interarbor Solutions. "The AppWave platform converts valued, but often cumbersome business software into easily consumed and acquired 'apps' so business users don’t have to wait in line for IT to order, install and approve the work tools that they really need without delay.” Gardner said.

Bring Your Own Software (BYOS) onto AppWave
Business users can bring their own software into AppWave, be it commercial or custom in-house applications. AppWave works with many popular commercial software titles such as:

Microsoft Project, Microsoft Visio, Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Altova XMLSpy, and more

Embarcadero’s own database and development tools, such as ER/Studio and DB Power Studio, can also be accessed and tracked through AppWave.

With AppWave, companies have a consumer-like app experience with the software they commonly use. With rapid, self-service access to apps, and real-time tracking and reporting of software utilisation, the end result is a boost in productivity and lowering of software costs. Pricing to enable commercial and custom software applications to run as AppWave apps starts at $10 to $400 per app.

Inconvenient Truth About Software Delivery Models
“Increasing demand for consumer-like technology experiences at work has forced enterprises to face some inconvenient truths about traditional application delivery models," said Gardner. "Rather than wait many months for dated applications that take too long to install manually on request, business managers and end users alike are seeking self-provisioning alternatives akin to the consumer models they know from their mobile activities."

Customers using a beta version of AppWave represent a variety of industries such as utility and energy, financial services, health care, retail and marketing services.

“I have found applications serviced by AppWave to be fast and reliable beyond my expectations,” said Clayton Buss, senior database administrator from Lincoln Electric. “I am impressed with the straightforward ease by which applications can be packaged and deployed.”

About Embarcadero Technologies
Embarcadero Technologies, Inc., a software management and delivery company, is a leading provider of database and application development software tools.  By using Embarcadero ‘s award-winning products, professionals can design systems right, build them faster and run them better, regardless of their platform or programming language.  Three million users worldwide and 90 of the Fortune 100 companies rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation.  Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world.  Embarcadero is online at www.embarcadero.com