The Leading ski and outdoor specialist Ekosport has chosen Intershop's omni-channel commerce platform Intershop 7 to power its international online shop. The sports retailer, based in France, will replace an internally built e-commerce platform with the Intershop solution, rolling out the new website simultaneously in 15 countries including France, Germany, Italy, Russia, Spain and UK. The new website will be launched in late summer.
Simultaneously to the announcement of this new license client Intershop confirms its ambitious growth strategy for the French market. France is next to Germany, the UK, Benelux and the USA one of five strategic core regions, Intershop is focusing on. Intershop plans to double its local team and its French customer base by the end of the year, and is actively looking for new partners to help implement Intershop's market-leading commerce platform for B2C and B2B customers in the mid-size and enterprise market. The company is also strengthening its management team in France with the appointment of Kamel Tansaout, who joined Intershop in March to head up a sales team based in Paris.
"There are huge opportunities as organizations continue to upgrade and reinvent their e-commerce channels and seek to deliver true omni-channel commerce experiences to their customers. For French organizations in particular, internationalization is a big issue, recognizing that they have to grow across borders to stay competitive," comments Kamel Tansaout.
Intershop is currently strengthening its product business, putting a greater focus on distributing Intershop's technology to small and mid-sized client segments and on gaining new clients through strong partnerships. These are supported by local, flexible sales entities in strategic markets like France.
Axel Köhler, Senior Vice President Global Sales and Marketing, comments the new marketing initiative in France: "As the only independent platform vendor and with a proven technology that stands out with its flexibility, scalability and innovative features, we are optimistic to gain a bigger market share in the dynamic French e-commerce market."
