Gatwick Airport, Dell, Jimmy Choo, Jessops, CNN and British Airways are among the winners of the awards which recognise pioneering developments in digital marketing and e-commerce.

Hiscox wins both the B2B and Online Advertising awards for its location-based targeting of insurance adverts, while Shutl is named the winner of the Innovation in E-commerce category for its "game-changing" service which enables shoppers to specify when they want to receive deliveries.

The award for Most Innovative Digital Agency goes to Redweb, while LBi / bigmouthmedia wins the award for Most Innovative Digital Marketing Team.

The full list of winners and highly commended entries for the 21 different categories is below.

The winning entries were selected by Econsultancy and an international panel selected from companies themselves known for innovation such as BBC, Mercedes-Benz, Dell, Telefonica (O2), Dupont and BT. The awards, now in their third year, attracted more than 350 entries.

Digital thought leaders such as Paul Boag, Sam Decker and Ian Jindal were also part of the judging panel, as well as Econsultancy CEO Ashley Friedlein, Director of Innovation Chris Lake, and Research Director Linus Gregoriadis.

Econsultancy CEO Ashley Friedlein said: "2010 was another exceptional year for digital innovation, and this is reflected by the extremely high calibre of awards entries we have received from around the world.

"It is always difficult to narrow down so many great entries but we believe the list of winners and commended entrants is a showcase for some of the best developments in this space over the last year."

The Innovation Awards were set up as part of Econsultancy's commitment to recognising innovation in the digital sector, as demonstrated by its regularly updated Innovation Report.

The Winners Dinner will take place on Wednesday 9 February 2011 in central London. Winners receive complimentary tickets as part of their prize. Otherwise, seats cost £195+VAT.

Email [email protected] to reserve your place. Priority will be given to winners, entries which were ‘highly commended' and those on the shortlist.

Innovation in Affiliate Marketing

Affiliate Window & myThings (WINNER)

Buy.at & Coull (Highly Commended)

About the winning entry:

With its unique CPA business model and partnerships with affiliate networks, myThings has brought personalised retargeting to the affiliate marketing domain. Advertisers only pay for actual sales generated by personalised retargeting campaigns, as with their affiliate programs.

Innovation in B2B Marketing

Hiscox (WINNER)

TradeDoubler and SceneStealer for Dell SMB (Highly Commended)

About the winning entry:

Hiscox targeted small business professionals working away from their office and home using wi-fi hotspots. As users waited to be connected, they were served with adverts for business insurance.

Innovation in E-commerce

Shutl (WINNER)

Kiddicare (Highly Commended)

SciVisum (Highly Commended)

About the winning entry:

Shutl is the first company worldwide to ‘solve' delivery by enabling shoppers to get their purchases when they want; either immediately or within a one-hour window of their choice, same-day or any-day, for a price that is comparable to standard delivery.

Innovation in Email Marketing

e-Dialog and British Airways (WINNER)

About the winning entry:

To promote the launch and maximise downloads of the Executive Club mobile application, BA and e-Dialog developed a unique strategy, using historical customer data to target smartphone users in a highly targeted email-to-mobile campaign.

Innovation in Mobile Marketing

Golley Slater Digital (WINNER)

Marks & Spencer/Mobile Interactive Group (Highly Commended)

About the winning entry:

This augmented reality iPhone app helps people to visualise the strength of the pollen based on real-time data feeds linked to a localised pollen count forecast.

Innovation in Multichannel Marketing

Jessops (WINNER)

Flightglobal - a part of Reed Business Information (Highly Commended)

About the winning entry:

Exceptional multichannel experience combining four channels, namely store, online, call centre and catalogue. Jessops' market-leading reserve online and collect-in-store service allows customers to visit the store and collect their goods, whilst receiving specialist advice from the dedicated photographic retailer. Its ‘advice for life' promise on all purchases was supported by a £1m staff training programme.

Innovation in Online Customer Service

Gatwick Airport (WINNER)

Netflights (Highly Commended)

Reevoo (Highly Commended)

About the winning entry:

London Gatwick Airport is the first airport in Europe to offer 24-hour Twitter support, the first airport worldwide to use mobile barcodes as information points and the first airport worldwide to roll out a mobile and web-based retailer review section using Qype.

Innovation in Online Marketing Research or Customer Insight

Intrepid - An Alterian Company and CNN International (WINNER)

About the winning entry:

Faced with a plethora of social media measurement tools CNNI concluded no single tool could produce accurate insight to prove the commercial power of news sharing and recommendation.

CNNI commissioned Intrepid to create an integrated research methodology that broke through limitations of traditional insight and monitoring tools.

Innovation in Online PR

Stickyeyes (WINNER)

About the winning entry:

The Foursquare Race to The North Pole PR Campaign combined traditional PR techniques with the power of location-based marketing and mobile. The campaign successfully gave the story a much wider reach in order to raise the profile of the charity trek and the agency's client, Carole Nash Motorbike Insurance.