Cairo, 14 September 2011 – Econsultancy, the world’s leading source of independent advice and insight on best practice digital marketing and ecommerce, will be running two online marketing training courses covering the essentials of digital marketing this September.

The two Online Advertising courses Introduction to Online Advertising and Advanced Online Advertising provide the environment to get to grips with digital marketing to enable you to understand the new digital advertising landscape and the way in which audiences consume media, advertising is traded, channels converge and targeting evolves.

The Introduction to Online Advertising course is aimed at those who are relatively new to the Online Advertising world and want to develop an understanding of online advertising campaigns, including formats & sizes, media opportunities, targeting and trading models, measurements & KPIs for digital advertising. The session is tailored to advertising needs in Egypt and looks at audience behaviour online including penetration rates, consumer trends and challenges faced by brands in the country. It also looks at online ad spend and the big online advertisers in Egypt.

The Advanced Online Advertising course is suitable for those more adept at online advertising, this one-day course offers a deep look at the latest techniques used to deliver sophisticated online advertising campaigns. Specifically, this session focuses on media buying opportunities via ad exchanges, campaign targeting using sequential and re-targeting methodologies, creative and media optimisation platforms, as well as strategic measurement. Attendees will leave confident in understanding all aspects of online advertising campaigns, including Media Exchanges and Demand Side Platforms, targeting opportunities, strategic measurement and KPIs for digital advertising, such as Attribution Modelling.

Econsultancy has strong international credentials in the delivery of digital marketing training. The Online Advertising courses are two of over 30 specialist online marketing courses run by Econsultancy which it will be bringing to MENA through public courses and bespoke in-company training. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 105,000 members worldwide ensures that its training offers the very latest, practitioner- led insight. Over 3,000 marketers are trained by Econsultancy each year.

The training will be delivered by leading digital & direct marketing specialist, James Matthewson, who has extensive experience of developing and delivering digital marketing, e-Commerce and e-Business strategies for clients across the world.

James’ 15-years industry experience is vast, working as digital strategy consultant to some of the world’s biggest brands, including AMEX, BBC, BlackBerry, British Airways, Cadbury, LloydsTSB, MARS and many more.

More information can be found about Digital Marketing training in Cairo at
http://econsultancy.com/training/in/cairo  or by emailing [email protected].