Econsultancy has this week published its first Marketing Automation Buyer’s Guide which looks at market trends within this fast-growing sector.

The guide includes profiles of 16 leading marketing automation vendors as well as advice for buyers looking for a provider, with a focus on the US and UK markets.

Econsultancy's Research Director Linus Gregoriadis said: “More companies are investing in marketing automation technology to help them generate and nurture good quality leads and increase their chances of converting them into customers. This report is aimed at those who want to understand more about this subject and the best software providers in the market.”

The report will be officially launched at an informal networking event in Farringdon, London, on Thursday 15th September. Please contact Econsultancy on [email protected] if you would like more details.

Earlier this week, Econsultancy also announced the speaker line-up for its new FUNNEL event (http://www.funnel-marketing.com/) in London on November 1st. FUNNEL, the event for revenue marketers, seeks to explore how best to use marketing automation technologies, lead nurturing, customer engagement and content strategies to turn leads into ‘sales-ready leads’.

The Marketing Automation Buyer’s Guide starts with a look at trends in the marketing automation industry, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends covered in this guide include:

- More companies embrace marketing automation as software becomes more accessible.

- Consolidation continues as the market begins to mature.

- Integration of inbound and outbound marketing drives more profitable revenue growth.

- Mobile and social media add layers of complexity for companies striving to integrate online and offline data.

Which vendors are featured in the buyer’s guide?
The 16 suppliers of marketing automation technology profiled in the report are as follows: Alterian, Aprimo, Eloqua, Force24, Genius.com, HubSpot, IBM, Infusionsoft, Manticore Technology, Marketo, Neolane, Net-Results, Pardot, RightNow, Silverpop, TreeHouse Interactive.

About the Marketing Automation Buyer’s Guide
The 132-page report provides details about the trends and issues affecting the marketing automation sector, as well as advice about how to find the right vendor.
The guide also includes extensive insight from individuals on the front-line of the marketing automation industry.
The report is available to Econsultancy subscribers (Silver membership and above), or on a pay-per-view basis.

Report URL:
http://econsultancy.com/reports/marketing-automation-buyers-guide