New York, August 20th, 2013 - Marketing and search experts from eBay, About.com and Airbnb will be among the key speakers presenting their insights on the crucial role played by data within digital marketing and search at a free seminar and networking event hosted by Searchmetrics, the global provider of digital marketing software and services.

Searchmetrics’ ‘Marketing in a Search and Data Driven World’ event, in San Francisco on September 10th, is aimed at executives whose direct or indirect responsibilities include digital marketing and search. The line-up of confirmed speakers includes:

Airbnb, Dennis Goedegebuure, Head of Global SEO
eBay, Jordan Koene, SEO and Content Development Manager
About.com, Igor Lebovic, SVP of Growth at
Searchmetrics, Tom Schuster, CEO
Searchmetrics, Marcus Tober, Founder and CTO
Attendees will hear individual presentations and a panel debate with key learnings focused around how to:

Increase traffic and sales
Enhance digital marketing campaigns
Effectively integrate and manage SEO
Find solutions to meet your marketing needs
The event will finish with networking and cocktails.

Tom Schuster, CEO of Searchmetrics said:

“The digital revolution is especially strongly felt in marketing.  Online marketing is now critical to a company’s success. Data plays a hugely important role in helping organizations understand and keep track of the constant changes in search and social media – and helping to ensure their online marketing strategies deliver results.  With this event we at Searchmetrics are bringing together a selection of experts from leading brands to provide insight on properly aligning search and social activities with company goals to provide true ROI.”

The event venue is Broadway Studios, 435 Broadway, San Francisco, CA 94133.  For more information or to register go to:
http://www.searchmetrics.com/en/business-meetings-us/