London – 5th April 2011 – Easypress Technologies, an online publishing software company, has appointed Michael Smith as General Manager, North America to head up its North American and US operations. Michael brings a wealth of experience to the role having previously been Executive Director at the International Digital Publishing Forum (IDPF). He is tasked with capitalising on the rise in popularity of eBooks in the North American market and increasing sales of the EasyEPUB software amongst publishers and authors.

EasyEPUB automates the conversion of original book files to eBooks so that, rather than sending books to off-shore outsourcers, publishers can convert InDesign, Quark or MSWord documents into EPUB and/or AZW files in minutes, from their desks with no 3rd party intervention. With his extensive knowledge of the North American publishing industry, Michael will be looking to add to the roster of existing EasyEPUB customers, which already includes John Wiley & Sons, Time Out, ECW Press and the Association of Canadian Publishers.

Michael Smith, General Manager at Easypress Technologies said: “Publishers rightly see eBooks as the future of their business and yet many of them are struggling to keep up with the growing demand. The current system of outsourcing books for manual conversion seems backward in this digital age which leaves EasyEPUB as an extremely attractive proposition for publishers, allowing them to dramatically revolutionise the way they create eBooks so they can really take advantage of the market opportunity.”

James MacFarlane, CEO at Easypress Technologies said: “The US and North American markets are the most advanced in the world when it comes to eBook adoption. It’s therefore a key focus for Easypress in the immediate and long-term future. Bringing someone with Michael’s knowledge and contacts into the business will allow us to increase sales of the EasyEPUB product in North America and take the business to new heights.”

For further information, please visit www.easypress.com.