London, 13 November 2013 – Easynet Global Services today launches the Easynet App as part of its drive to maintain communications excellence with its customers. As a direct response to a request from its Customer Advisory Board, the managed cloud infrastructure provider has developed the App to improve engagement with its global IT customers. The App is free to download at iTunes or on the AppStore on an iPhone or iPad by searching ‘Easynet’.
With the increase in uptake of BYOD programmes, and as companies become more widely accepting of social media as a critical part of their organisation’s communications strategies, Easynet’s Customer Advisory board asked for fresh, current, tailored content which they could access in their own time, across devices of their choice. As a result, Easynet worked with Infotech Enterprises to develop the App. Content includes:
- Product launches and updates
- White Papers detailing research and business intelligence
- News releases
- Customer win stories
- Customer- and sector-specific content
- An Events Diary
- Marketing communications
Adrian Thirkill, COO and UK MD for Easynet Global Services said, “Communications are at the heart of great customer service, but there’s a right way and a wrong way to communicate. One-way information broadcasted to all across media channels of your choosing isn’t going to win you any friends. It’s like Tweeting about what you had for breakfast, or making guests sit through a slideshow of your Instagramed holiday photos at a dinner party: dull, unnecessary and totally irrelevant to your audience”. He continues, “IT and telecoms companies aren’t known for their customer service, but our customers say we’re different, and we hope this App helps to demonstrate this by providing added value through consistently high quality, up-to-date communication. We’ve loved working on this and now have a few budding apptrepreneurs at Easynet”.
Mike Paglia, Unified Communications Manager at SITA UK and Chair of Easynet’s Customer Advisory Board said, “With nearly 20 years experience in the Telecoms and network Industry, I have found that ironically customer communication has traditionally always been poor. Yet again Easynet has come up with this simple yet fantastic and unique way of informing its customer base”. He continues, “The app is simple to use and gives us a clear understanding of what is going on within the Easynet business. I especially like the diary of events as I can keep track of where I need to be whilst on the move. An informed customer is a happy customer, well done again Easynet and thank you for listening to us, your customers”.
John Renard, Global President for U, T, D&A, Infotech Enterprises said, “Infotech is really pleased to have been able to work closely with Easynet to open a completely new channel of communication to its customers by developing this new app. From a technical perspective, we are proud that the app represents a complete solution for Easynet, incorporating back- end components such as the database and web services, as well as the document management interface and the iOS app for users to view the content.“
