London, 19 May 2010: The dotDigital Group PLC today announces the acquisition of Netcallidus Limited, a Northamptonshire based digital marketing agency, which provides premium search engine marketing services to enterprise organisations throughout the UK. Netcallidus will join dotDigital’s roster of digital marketing brands including dotMailer and will sit alongside the Group’s existing search engine optimisation brand, dotSEO.

“The focus for our customers across the entire dotDigital Group is on acquiring traffic rather than buying data,” said Peter Simmonds, Chief Executive, dotDigital Group PLC. “SEO fits neatly alongside email marketing as an effective way for brands of all sizes to get targeted traffic to online destinations. We aim to dispel the myths that surround the practice of SEO, offering our customers a transparent and trustworthy approach.”

Founded in 2002 by Stuart Haining and joined in 2006 by Mark Furber, Netcallidus is an SEO agency based in Northampton, which initially offered SEO services through a range of resellers and partners. Since 2006, the company has also been selling direct to enterprise brands. This combination suits dotDigital’s business model of providing first class products and services both to end users but also as white-labelled services to a range of leading UK agencies.

Netcallidus will aim to attract new customers to the dotDigital Group as well as focusing on offering a full portfolio of services to larger brands and agencies. The Group’s existing SEO brand, dotSEO, which has seen phenomenal success since launching earlier this year, will continue to offer unparalleled SEO support to existing dotDigital customers and smaller businesses.

“We’ve seen unbelievable interest in SEO since the launch of dotSEO. Netcallidus allows us to better manage this huge demand and give us an efficient way to scale our offerings. Netcallidus is a first class company that will bring continued growth and expertise to the dotDigital Group through sustainable, transparent and ethical services. We are looking to further expand and grow the entire Group and are always on the look out for exciting and talented companies like Netcallidus that can offer something extra to our customers and partners,” concluded Peter Simmonds, Chief Executive, dotDigital Group PLC.

“As a combined entity, it is our ambition to become the leading provider of search marketing services in the UK,” said Mark Furber, Managing Director, Netcallidus Ltd. “We share the same aims and objectives as the dotDigital Group, which makes this feel like a perfect fit. With dotDigital’s infrastructure and support, Netcallidus can accelerate its planned expansion without compromise to quality of service for our existing and future customers.”

Over the last four years, the dotDigital Group PLC has transformed itself from a niche website design agency and email service provider into one of the UK’s leading full service digital marketing agencies. In that time, a series of new business units have been created and the Group is now made up of five main brands: dotMailer, dotCommerce, dotEditor, dotSEO and dotAgency. Netcallidus will sit alongside dotSEO as a separate brand and business entity offering search engine optimisation services.

The Group is listed on the PLUS market. More information can be found at http://www.dotdigitalgroup.com/