Digital Cream Dubai confirms Nokia’s MENA Head of Digital Marketing as Keynote

Dubai, 28 March 2011 – Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, has announced Nokia’s MENA Head of Digital Marketing, Arto Joennsuu, is to keynote at Digital Cream Dubai, on 12th April.

Arto brings 10 years of experience in the mobile and digital sector and will be discussing Nokia’s approach to digital marketing in the region, local challenges and its plans for future investment in the digital channel. Digital Cream Dubai will bring together 120 senior digital marketing and e-commerce experts to discuss best practice online marketing and e-commerce in moderated roundtable format at the Westin Hotel.

Arto commented “Digital is here to stay so it’s important that both, client and agency side, join forces to create standards and to drive its adoption. Networking and collaboration is vital to harnessing movement and Digital Cream Dubai provides that platform to drive digital in the Middle East forward”.

The event will also feature a joint keynote with Ahmad Bashour, Digital Publishing Director at ITP and Ashley Friedlein, CEO of Econsultancy presenting the results of Econsultancy’s State of Digital Marketing in the Middle East and North Africa survey. The research, carried out by Econsultancy in association with ArabianBusiness.com, will uncover how companies in the Middle East are currently using online marketing and allocating digital spend, exploring the use of digital channels such as social media, search marketing, email and mobile marketing.

Attendees have a choice of 12 independently moderated roundtables on various digital marketing disciplines including online advertising, social media, email, web analytics and search marketing. Attendees will discuss online channel investment, technologies, agency selection and local challenges that they all face in delivering best practice digital marketing and advertising.

Attendees already confirmed include the heads of digital at ITP Publishing, twofour54, Dubai Financial Market, Jumeirah Group, Moevenpick Hotels & Resorts and Nokia, SNTTA Travel & Tours, flydubai, Dubai World Trade Centre and Abu Dhabi Film Festival. Sponsors include LBi, Yahoo! Maktoob, User Vison and Fatwire Software.

Econsultancy has strong international credentials in the delivery of online marketing training and already runs Digital Cream in London, New York and Chicago. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 100,000 members worldwide ensures that it’s training, events and reports offers the very latest, practitioner-led insight.

To request your place at Digital Cream Dubai visit http://econsultancy.com/events/digital-cream-dubai and register your request.